Everyone should have an elevator pitch. A well crafted professional 10-second version of what you do. It doesn’t matter if you’re a server in a restaurant or a mechanic.
A deliberately drafted 10-second elevator pitch will help the person you are talking to decide if they want to try out your business or place of work.
Create your pitch with deliberate problem-solving verbiage. What do people usually complain about in your line of work? Be the solution in your pitch.
Let me give you an example:
Potential Customer: Hi, what do you do for a living?
You: I’m a waiter.
Customer: Oh, really, which restaurant?
You: An Italian restaurant called Tony’s, have you heard of it?
Customer: No, Sorry.
Is that going to get a new client to your restaurant? I doubt it.
Now compare to this:
Potential Customer: Hi, what do you do for a living?
You: I’m a server at the best Italian restaurant in Chicago. Tonys Portofino Cafe has been cooking the most awarded pizza Chicago for 50 years, and they have the highest ratings on Trip Advisor in their category! Yelp has a coupon for a free appetizer too!
Which one do you think is likely to get you a visit next time they want pizza? More customers mean more tips for you not just dollars for the owner!
Now think about how this can be applied to your business…
Maybe you own a social media marketing agency.
What sounds better:
Potential Client: Hi, what do you do for a living?
You: I have a social media management business. We manage Facebook and Instagram as well as other social platforms.
Client: Oh, cool, I don’t really market that way. Seems to complicated?
You: Well we can make it easy for you. We are pros at social.
Client: OK, I’ll let you know if I need help.
Is that going to get you a new client? Maybe.
Now let’s look at a deliberately crafted pitch:
Potential Client: Hi, what do you do for a living?
You: I help clients grow their business at zero net cost by using social media strategies that are measurable, and effective. Most of our clients make upwards of 3 TIMES what they spend on their advertising. I have a free workshop I am giving soon. Would you like to come?
Client: That would be awesome!!
SOLD!
Another way to do this even more effective is to state the problems associated with the industry. Then you can be the solution:
Begin with “Do you know how…” (the state the problem)
Followed by “What we do is…” (then state the solution)
Your details may change a little, but I think you get the idea. This will set you apart from all the other pitches they hear.
Good Luck and here’s to your Success!!
