Category: Design Tips

Have you ever seen a blue on screen that just didn’t print like you thought it would? Be very careful when creating blues for print. The range of colors that can be reproduced in CMYK mode is considerably smaller than the RGB range of colors reproducible on a standard monitor, so when the file it rendered to CMYK for printing, the colors may shift and lose vividness.

Printing presses, desktop printers and monitors produce colors in different ways. Screens and presses are NOT made to match each other, even if they sometimes do. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model.

Continue reading “What is up with my BLUE??”

There is no faster way to waste money on print, than to skip the proofing process!

Sometimes, checking proofs can be easy; the errors nearly jump off the page at you. Other times, though, proofing a print piece can be like solving a criminal case. You and your customers have to hunt down these errors to make their print piece perfect. Take your time. Check carefully and save money in the long run by catching these common errors BEFORE printing! Have you seen any of these? Continue reading “Proof it once, proof it twice! Even a third time is nice!”