Proof it once, proof it twice! Even a third time is nice!

There is no faster way to waste money on print, than to skip the proofing process!

Sometimes, checking proofs can be easy; the errors nearly jump off the page at you. Other times, though, proofing a print piece can be like solving a criminal case. You and your customers have to hunt down these errors to make their print piece perfect. Take your time. Check carefully and save money in the long run by catching these common errors BEFORE printing! Have you seen any of these? Continue reading “Proof it once, proof it twice! Even a third time is nice!”

What does your logo say about your brand?

Your logo is a part of your brand but your brand isn’t just your logo. Your brand is every interaction the client has with your company, from your parking lot to the music a client hears while on hold even to how neat the bathrooms are and everything in between, all this is a part of your brand, how crazy is that!? Who would have thought that keeping up the maintenance in your bathroom was the make it or break it point? Continue reading “What does your logo say about your brand?”