Brochures are fantastic for showcasing your business, products, or services, but getting them right is critical for their success. In this blog post, we’ll discuss the dos and don’ts of printing brochures to help you nail your project without breaking a sweat!
DO’S OF PRINTING BROCHURES:
- Plan and Strategize: Start by defining your goals, target audience, and key messages. This roadmap will keep your brochure on track with your marketing goals.
- Prioritize Clarity: Keep your content clear and concise. Use simple language, break up text, and highlight key points to make your message easy to grasp.
- Pay Attention to Design: Opt for a visually appealing layout with high-quality images, readable fonts, and a consistent color scheme that reflects your brand identity.
- Proofread and Review: Mistakes in grammar, spelling, or design can detract from your brochure’s professionalism. Take the time to proofread all content and double-check images, contact details, and other important elements before sending it for printing.
- Choose the Right Paper Stock: Select the right paper stock that enhances your brochure’s look and feel. If you are looking for a glossy finish, 100lb Gloss Text is the perfect choice for you. For uncoated paper, we also offer 70lb paper as an alternate option.
DONT’S OF PRINTING BROCHURES:
- Don’t overcrowd with information: Resist the urge to cram too much into your brochure. Focus on the essentials to keep readers engaged.
- Request a free proof: We offer free digital or printed proofs! Check the final print version carefully for any unexpected results. Failing to flatten out print files can result in shifts in layout, or lead to elements falling out of the design. Make sure everything looks as intended before sending to print.
- Don’t use low-resolution images: Use crisp, high-resolution images to maintain a professional appearance.
- Don’t forget about bleed and trim: Set up your design with proper bleed and trim marks to avoid production issues. If you aren’t too sure, don’t worry! Our team preflights all print files to check for errors before production.
- Don’t neglect the call to action: A strong call to action is essential for guiding readers into making a purchase, contacting your business, or visiting your website. Clearly state what you want your audience to do and provide the contact details or URLs for easy follow-up.
Printing brochures can be powerful marketing tools when done right. Follow these tips to create impactful brochures that engage your audience and drive action. Happy printing!
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